iPhone 4S Pre-Orders Top 1 Million in 24 Hours


Allaying any doubts that the iPhone 4S will be a big seller, Apple announced pre-orders for the new model topped 1 million in 24 hours, which breaks the previous single-day record of 600,000 for the iPhone 4.

In a press release posted on Apple.com — the company’s first public statement since Steve Jobs’s death — Philip Schiller, Apple’s senior vice president of worldwide product marketing, said he was “blown away” by the consumer response to the iPhone 4S.

Apple began taking pre-orders on the phone on Friday, three days after the company introduced it in a press conference and two days after Jobs died. The iPhone 4S will go on sale in the U.S. at 8 a.m. local time on Friday, Oct. 14. The phone comes in black and white and will be available for a suggested retail price of $199 for the 16 GB model, $299 for the 32 GB version and $399 for the 64 GB model.

The strong pre-orders come after some, who expected an iPhone 5, were underwhelmed by Apple’s iPhone 4S announcement. However, Apple’s deviation from its usual iPhone shipping schedule — new phones have been announced every summer since 2007 until now — has created pent-up demand for the device.


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